Sensus Design Studio is one of Toronto’s top luxury home design firms — known for high-end, fully custom homes that start in the multi-million dollar range.
I partner with Sensus as their outsourced digital lead — managing their advertising, analytics, reporting, and overall digital strategy. I work directly with owner John-Luke Sahlani to align marketing efforts with the brand’s vision and growth goals.
Since we started working together, we’ve built a paid media program that gives John-Luke clear visibility into performance, profitability, and scale.
He knows his customer lifetime value. He knows his ROAS. He knows what he can afford to pay to acquire a new client — and still win.
Advertising is no longer a discretionary expense — it’s a predictable lever for driving qualified demand from the right audience.
For Sensus, we treat creative as a growth lever — not just brand expression. Every visual is built to capture attention, convey credibility, and convert. Because if the creative misses, the rest doesn’t matter.
Driven through strategic paid campaigns — curated to align with Sensus’ luxury audience.
Every dollar invested is backed by data, driving predictable growth and a steady pipeline of high-value clients.
Now, we’re focused on optimizing for efficiency and scale. We’re building marketing automation to streamline lead handling and nurture prospects more effectively. We’re also layering in PR initiatives to elevate Sensus’ authority in the luxury design space, while launching new conversion campaigns to accelerate how quickly awareness turns into qualified inquiries.