I am a growth consultant (aka digital marketing consultant) with twelve years of experience across performance marketing, branding and revenue optimization. I act as your outsourced digital lead — managing your digital marketing strategy and execution. You get someone on-call who can spot problems, bring ideas to life, and make sure your digital ecosystem works for you.
I embed deeply into your business and operate as an extension of your team, not an outsourced contractor.
I started in the advertising world where I learned how to dominate Google & Meta Ads, leading our agency to Top 3% Google Premier Partner status in North America.
Over the years, I grew into leadership roles — guiding multi-disciplinary teams, pitching strategy, and overseeing execution across campaigns with up to multi-million dollar yearly ad budgets — while scaling our agency to over 17 million in annual revenue.
Eventually, I saw what most founders already know: agencies don’t work for most small to medium-sized companies. They are often driven by their own profits and disconnected from real business goals.
I left the agency world and built Parc Loft to do things differently — offer senior-level thinking, fast execution, and internal leadership directly to owners. My focus is on delivering maximum value by prioritizing the work that creates the biggest impact.
During my time at the agency I had the unique opportunity to tour North America with Google and connect with over 1000 business and marketing leaders on tackling the biggest roadblocks to their advertising campaigns.
My passion and purpose is to help entrepreneurs succeed — those that take risks, sacrifice everything to fulfill their dreams, and give other people the opportunity to live their dreams.
I’m obsessed with ideas, design, storytelling — I have always been a creative for as long as I can remember. It’s why I ended up in marketing — I wanted a career that would allow me to continue to nurture my creative desires.
I pursued my undergrad in Business at Western University, with a specialization in Consumer Behaviour. My first job was working for Star Content Studios, a content marketing agency under the Toronto Star umbrella. This is where I fell in love with creative strategy and design.
2 years later, I would end up at WSI Paid Search (now Utopiads) — a paid advertising agency where I spent the next decade of my career becoming an advertising expert. This is where I fell in love with performance marketing and analytics.
Over the years, I realized my biggest strength wasn’t just in the creative or just in the numbers — it was in bringing them together. Most agencies split those worlds into separate teams: one dreaming up the ideas, another crunching the data.
My clients get creative strategy and analytics in one brain — that means every idea is designed to connect and built to perform.
My approach